When you first start to promote your online business, it doesn’t take a rocket scientist to tell that you need to focus on obtaining targeted traffic. If you’re good enough you can target your traffic down to a more defined level. It is a pretty amazing process to see how well this can be done.

What we will do is call this targeting, remarketing or retargeting. I learned from these podcast interviews, that when someone comes and visits my website, I immediately cookie them. As they surf around to other websites the banners we have follow them.

It’s pretty crafty to see how this process of retargeting works. When you market your website through the search engines, you can’t do this unless you have certain types of software on your server. There are places on the internet that you can purchase this kind of service from.

You might not have thought about this but search engines control the amount of traffic that they send to your website. At anytime they can ban you and there’s nothing that you can do about it. I’ve seen where these companies even raise the bids on pay per click campaigns.

You also have to be careful because some of these companies will ban you and if they do they ban you for life. I had a friend of mine who was spending $85,000 a year on pay per click advertising and just one day out of the blue his whole account was banned. If it can happen to this person it can happen to you.

This is why you should look at other avenues to marketing your website then just doing it through SEO. There are lots of pay per click advertising campaigns, newspaper or TV ads that you can do. Sending mail outs to people can work if they are done right. You can even pick up the phone and ask people if they know of anyone who is interested in the product or service that you are selling.

There are many things that you can do. Paid media is what I like to call it. You have ad networks, exchanges and aggregators. If you do a search on the search engines, you’ll be able to find them. They have left over advertising on their websites that they sell to the general public. Putting up your banner on these paid media accounts is very good. You have well over one billion pages that you can get your stuff on.

I’m not talking about blogs, personal home pages or any web 2.0 properties. These businesses have been around for a long period of time and can give you a steady flow of traffic. I’ve heard of people doubling there traffic by doing stuff like this. The over supply of traffic can be very beneficial to getting targeted traffic.